With Rogan, Spotify is showing its willingness to bring more podcast listeners to its platform through exclusive content. In February, Spotify bought The Ringer, Bill Simmons’ sports and culture site that boasts more than than 30 podcasts. In 2019, Spotify made its ambitions known by acquiring podcast companies Gimlet Media, Anchor and Parcast. The deal is the latest move in Spotify’s effort to expand beyond a music streaming service to become an audio empire. The podcast is ranked the second most popular in the United States on Apple Podcasts, according to Podcast Insights, and Rogan topped Forbes’ 2020 list of the highest-earning podcasters.
The talk show-style podcast is anchored by comedian Joe Rogan, whom some consider controversial for peddling conspiracy theories with guests like Alex Jones. Spotify announced Tuesday that it signed “The Joe Rogan Experience” for a multi-year exclusive licensing deal.
(SPOT) will soon be the exclusive home to one of the biggest podcasts in the world.
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